HUMAX USA SIGNS THE BUZZ FARM AS PUBLIC RELATIONS AGENCY OF RECORD

Digital satellite set-top box manufacturer taps strategic communications firm to help expand market presence in emerging consumer electronics segments.

Irvine, CA – Dec. 30, 2005 – HUMAX USA, the “Easy-Digital” company, announced today that The Buzz Farm has been selected as the Public Relations Agency of Record effective immediately. The Buzz Farm was chosen in an effort to enhance and extend the company’s market presence as they add new product lines throughout the new year. Headquartered in Irvine, California, with sales and marketing offices in Fort Lee, New Jersey, HUMAX USA is a subsidiary of HUMAX Co., Ltd. of Korea with projected 2005 consolidated revenue of over US $600 million, and even higher expectations for 2006 fueled by the planned product introductions.

“The Buzz Farm has proven their ability to make things happen quickly and effectively,” said Tony Goncalves, vice president of strategic marketing and business development. “Their experience is a perfect match for where our company is headed. In addition, their capacity to anticipate our needs in new categories, and bridge many of our communications efforts overall, was extremely important to us.”

“We are thrilled to be teaming with a consumer electronics player that continues to experience double digit sales growth year after year,” said David Mills, president of The Buzz Farm. “In addition, the opportunity to expand the HUMAX brand into innovative product categories that leverage their core competencies is an ideal scenario for our agency. Our team has proven itself before, and we are very excited to do this again for a world-class organization.”

HUMAX will be showcasing several of their new products at the International Consumer Electronics Show (ICES) in Las Vegas, Nevada beginning January 5, 2006. For all media inquiries regarding this and other news, please contact The Buzz Farm at 716.309.5277 or at media@thebuzzfarm.com.

About HUMAX
Founded in 1989, HUMAX Co. Ltd of Korea is one of the world’s leading digital satellite set-top box manufacturers, exporting its products to more than 90 countries around the globe. Listed on the Korean stock exchange (KOSDAQ), the company’s international headquarters and research and design facilities are based in Korea with offices in Australia, Germany, India, Italy, Japan, the UK and the US. Production facilities are located in Korea, India, China and Poland. Humax recorded consolidated revenue of US $470 million in 2004, and has projected consolidated revenue of over US $600 million in 2005. For additional information please visit www.humaxusa.com or contact their public relations agency The Buzz Farm at media@thebuzzfarm.com.

About The Buzz Farm
The Buzz Farm is a strategic advertising and communications agency that creates and manages integrated online and offline communications solutions for its clients. The agency, founded in 2005, is headquartered in Bayside, New York, and is backed by a team of dynamic creative, marketing and technology professionals. The combination of its results-oriented strategies and unwavering appreciation of branding principles sets The Buzz Farm apart from conventional boutique advertising agencies, design firms, and consultants. For additional information, please visit www.thebuzzfarm.com or contact The Buzz Farm at media@thebuzzfarm.com.